Our unique approach helps investors make decisions based on forward-looking measures of investment merit, not just past performance.

We approach ETF research from a fundamentally different and forward looking perspective. We evaluate ETFs based on the fundamentals of each underlying constituent, not actively focusing on past performance or fees.  As a result, we can answer the same, critical questions any adviser or investor would ask before buying a stock, such as:

• What are expectations for sales and EPS growth?
• Are estimates changing as economic conditions do?
• What's happening on the balance sheet?
• How is it valued in relation to these fundamentals?

The result of this fundamentally-driven analysis is a forward-looking view of an ETF based on its investment merit. Ultimately, this enables investors to make better, more informed ETF selections.

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